Ethical and Cultural Implications in the U.S. Supermarket Industry Essay

The super marketplace constancy in the U. S. is currently facing numerous challenges in ethics and culture. The manufacture non only consists of traditional grocers but another(prenominal) different types of retailers, like Wal-Mart and Target, that atomic number 18 attempting to fox profits from the food sedulousness. An estimation of the descend that consumers spend on food annually is $500 billion. The traditional supermarkets are losing their market shares because of supercenters like Wal-Mart, Costco, Sams nine-spot and Dollar stores. In 2001, Wal-Mart became the largest seller of food.The supermarket industry is facing many challenges in attracting shoppers that are attracted to the set out prices offered at the larger supercenters. Approaches that supermarkets may focus on to attract more than of the market share include oblation organic foods, friendlier neighborhood market service, fully- wide-awake or semi-prepared foods, cultural and ethnic foods, friendly , helpful employees and service, expert advancements, digital signs, self-check-outs, and mobile terminals for employees making their work more available to customers.While the larger supercenters are providing much competition, it ordain repel the supermarket industry to crystallise the necessary changes that give attract customers who prefer friendlier service, quality foods, prepared foods, and quality service due to more advanced technology.Over time, the American consumer will be attracted to a food industry that caters to quality of product and service, rather than the supercenters that erect products at discounted prices and offer a lower quality of service and product. This paper addresses the estimable and cultural dilemmas facing the supermarket industry, and how it can make changes to ensure that both consumers and companies are respectable and culturally sensitive to the changing industry.