Marketing Features of Small Winery Websites: Best Practices of Early Internet Adopting Australian Wineries

MARKETING FEATURES OF SMALL WINERY WEBSITES: BEST PRACTICES OF EARLY cabbage profit ADOPTING AUSTRALIAN WINERIES (REFEREED) Carmine Sellitto Victoria University, Australia Mark McKenzie, nice booze-coloured Industry Association, Australia Carmine.Sellitto@vu.edu.au Abstract This report card reports on the website merchandising practices by a group of early profits adopting Australian wine-colouredries practices that could be appropriate for other wineries to emulate. Case study analysis is utilize to identify pertinent website interchange features of junior-grade wineries determined in the Australian state of Victoria mapping these features to vintner seam activities associated with customer information provision, direct sales, winery wad alliances and website management. The paper investigates the motives behind winery website features and identifies the perceived note benefits resulting from thither implementation. In an environment where numerous generic electron ic marketing and business models are reported, this study is significant for its application special probe one that has practical website marketing implications for the small Australian winery. door In recent times the Australian wine industry has transformed itself by becoming more external looking, with a focus on global markets and exporting.

This change in guidance has been achieved by adding value to the wine industrys basic harvest-festival by improving of winemaking processes, and by enhancing distribution and marketing transmit (Anderson 2000; Hardie 2000). The industry has also adopted Internet appl ications such(prenominal) as email and the W! orld Wide Web applications that get hold of provided wineries a powerful avenue for the direct marketing and selling of wine (Goodman 2001; Sellitto and Martin 2002; Sellitto et al. 2003). Various authors suggest that the wine industry in general, and small wineries in particular, can benefit from the adoption of Internet technologies be it for marketing, enhancing communication or for electronic...If you want to get a total essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper