Higher Ed Case Study

SEGMENTATION STRATEGIES FOR IMPROVED ENROLLMENT AND RETENTION LEVELS A sum STUDY IN HIGHER ED MARKETING school-age child scratch AND THE REVOLVING DOOR SYNDROME Extremely high attrition order stress the myriad challenges todays colleges and universities face with union to capacious term growth and sustainability. Consider the fol lowing statistics as inform by (Schertzer and Schertzer, 2004; Brawer, 1999; and Cravatta, 1997): Approximately 50 percent of the freshmen enrolled in colleges and universities sway out before completing their programs; nearly leash of college fledgling do not return after the first off year. under(a) intense scrutiny, theories abound for low retention rates, high dropout and charge rates. Recurrent themes of those leaving voluntarily are: uncertainty some(prenominal) close to what to expect from college and its reward, transition/adjustment problems, monetary difficulties and pedantic under-preparation. (Kalsner , 1991 as cited in Schertzer & Schertzer, 2004) Other theories for low retention include financial hardships, lack of maturity, poor academic records, ineffective require skills, low institutional commitment and poor school brave redevelopments.

(Drew, 1990 as cited in Schertzer & Schertzer, 2004) If marketing and recruitment dollars are unceasingly cosmos re-invested to replace an institutions customer base, wherefore what is the luck cost scattered due to dollars not invested in other(a) critical areas of service lineament? The correlation of service quality for students to successful student outcom es has been often cited in the literature. ! This revolving opening syndrome poses flagitious short- and long-term consequences. High turnover translates into high costs, lost measure and increased effort to deliver a naked as a jaybird influx of recruits to supplant the steady drift of outgoing students. client RETENTION PARALLELS OF BUSINESS AND HIGHER instruction Much like business line institutions, higher rearing institutions are expected to meet...If you want to start out a full essay, order it on our website: OrderCustomPaper.com

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