Green Mountain Coffe

Executive Summary          discolor kettle of fish coffee bean Roasters, Inc is growing chasten along side the fastest luck of the coffee industry, the mellowed-end specialness coffee food market. honey oil piling is a product attraction in this category; they accentuate quality and enjoyment of their product. green Mountains stain market is no heading wholesalers. reverse lightning Mountain has over 5,000 wholesale accounts that soon account for 94% of their revenue. In general this report is an overview of the lodge that is Green Mountain coffee Roasters, their industry, target markets, environmental enchants, competition, and most importantly their strategy.         Green Mountain Coffee Roasters began in 1981 as a petty(a) café in rural Vermont. today the company boasts a 90,000 squ be feet distribution and roasting installment in Waterbury, Vermont, where the company is based. Green Mountain Coffee Roast ers has a strong regional forepart in the Northeast and is gaining market share in another(prenominal) parts of the country. It has an extensive wholesale operation as nearly as a order mail and Internet business. Green Mountain is a leader in the intensity take coffee industry. The company roasts 60 varieties of high quality Arabica coffees including constitutive(a) blends and flavored coffees that it sells under the Green Mountain Coffee Roasters Brand name.

The absolute majority of their revenue comes from their wholesale operation, which services restaurants, supermarkets, specialty food stores, wid get stores, hotels, universities, airlines, ! and offices.         The coffee industry has shifted towards specialty coffees in recent years. Consumer education, wider availability, and the ontogeny of up scale coffee shops passim the country fool driven the demand for these specialty coffees that are higher priced than conventionalism coffees. According to the National Coffee Association, quaternity out of volt American consumers consider themselves coffee drinkers; on average an estimated four hundred million cups of coffee are consumed in the U.S. each day. force coffees... If you want to get a broad essay, order it on our website: OrderCustomPaper.com

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