Google's Strategy

#1. Current Strategy: localise key aspects of the firms strategy and provide your view of how well that strategy is working. throw overboard a SWOT analysis and a financial analysis. at bottom each of the four SWOT categories, list the dissimilar factors in their rank gild of importance. Strengths- The number one look to locomotive engine which exploiters generally consider to be the to the highest degree reliable and round-eyed to use -Strong brand recognition lets them to affiance without the need for protracted advertize -Unbiased results that users typically prefer. Sponsored links are advertised as such(prenominal), and companies bid on key spoken communication so that they go to the highest bidder. -Wide range of separate services the like email, news, maps to move in users and provide a space for advertising Weaknesses-Controversy in different nations regarding free-speech and unbiased search results -Lawsuits with early(a) companies and slew regarding technology rights and rights to privacy - frank interface that does not allow for large advertising segments Opportunities- sum up advertisements on its different services like email, YouTube, etc.

-Advertise on mobile devices -Google is such a large and successful companion it can impale into new services via strategic acquisition Threats-Google relies on other portals provided by companies such as Microsoft or apple on handheld devices and losing those contracts could mean a loss in user traffic -No barriers to entry in the market so other competitors can create their own product and drop forward customers -Googles system of chargi! ng customers for advertising can be misinterpretation and not ideal for some companies as the cost-per-click or force can be misleading #2. Key Strategic Issues: Identify tercet key strategic issues that the CEO of the firm should be paying the most attention to (in their prioritized rank order of strategic importance). apologise your prioritization logic, why each issue is important, and what will hazard (and when) if they come int address...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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