E-business †Selling shoes in United States Essay

Online shop attracts certain class of customers thus any company operating in goods and services on online shop must have a strategy of implementing their online shop. The designing of the website must be considered a critical factor of success of online shops. There fore, the company should acquire a variety of brand of shoes which attracts a specific class of customers that is the customers who are busy with extra disposable income to expand. They should also expand their product base which gives a customer a wide variety of shoes. An online store should reduce their costs by outsourcing labor from Asia and Africa to keep their products affordable to many. The company in online shop should enter into strategic alliances with other companies who have other products so that the online shop will be made use of apart from men shoe. Women shoes and make – ups should be part of the shop to ensure that the site becomes popular to many. They should also include advertisements of other popular products to ensure the differentiation strategy works well. To implement the online shop is one of the best project t be implemented and this project will require the consent of the management. Competitive edge The most established competitors of online shop for shoes for men are companies which have stores where people walk in and out. Big stores like Walmart and Home Deport have stores selling shoes becoming competitors. However, an online shop for shoes will have a competitive edge over the other companies because their products will be sold online to all busy members of the society now that the majority of Americans have online or are intending to have online services into their homes. The company operating physical stores have achieved their goals and what they are doing now is competing for the existing market but a market for online shoppers is not yet developed thus the company with such a service will have a high competitive edge to other companies. The future looks bright for a company marketing and selling products online and most companies are selling to satisfy their customers through the introduction of online shops and their focus is now to offer unique and high quality shoes to busy members of the society in online shop. This will maintain customers and they will be there for many years to come. Marketing strategy When selling shoes online in the United States a number of factors are considered. Among the factors consider are who are the potential customers, what promotional strategies and the pricing strategies used. If you consider those facts, marketing of shoes in the United States online will be easier. The potential customers for online shop of men shoes in the united states is urban retired pensioners and young business executives who does not have time to do shopping for themselves and for their sons and grandsons. This category own internets broadband in their houses and whenever they need a product, they will browse an online shop, put their credit number and carry out the transaction. They will expect you to deliver the products to their offices or houses. They range from the age of twenty to the age of ninety and this market is expected to grow as more people are becoming wealthier and busy as compared to the past years. Men naturally tend to be busy and they are pushed into making purchases of shoes by their wives and women and online shop will be a great benefit to them. Women will be another target for selling of shoes of men online in the United States because ladies will wish to make purchases for their husbands or man friends. The market for this type of shopping is increasing and it’s becoming greater than it is expected. Selling shoes online will provide affordable and high quality shoes to busy men in the society who have no time to go out to do shopping for shoes. The online shop will provide a guide and inform men of the variety of shoes available in the main company’s store. This will increase the marketing strategy of the company. The aim of the shop will be to provide high quality and affordable shoes to the busy members of the community. An online shop will position the company to the point of offering high quality shoes which can be ordered form where one is situated. It will also act as a promotional centre for the company since the products of the company will be displayed on online. The customers will be informed of the variety without using any other media in advertising. This will help the company in product differentiation which is essential to positioning. This means the products sold online are positioned and they stand apart from competitive products offered by other companies. This combination of product differentiation and competitive offerings through online gives the company important attributes. The company website and online shop will be based in the United States ensuring that the products are marketed far worldwide but based in the United States. Pricing strategy Selling shoes online in the United States especially men’s shoes is one of the best method of selling products in the United States. The pricing strategy of shoes normally varies from plant to plant and is usually set to merge the prices of competitors. This is normally because most competitors operate in the same environment without any competitor having a competitive edge against others. It is essential that better quality plants of shoes to have the same price as competitors. However, price setting is aimed at ensuring profitability of the firm in business. The cost of purchase, distribution and maintenance of the website should be taken care of when setting the prices of shoes online. The price indicated should show the value of the shoes and the delivery amount. This is because the firm in business includes capital requirement and associated gains that covers the expenses of the organization. Always the profit is considered when setting price which is equals to the price net cost while capital gains is equivalent to the current assets and fixed asset running costs. In choosing the target market for shoes online, it is important before setting up online shop. Online shopping attracts some class of customers. Take for example most city and environ dwellers as compared to people in rural and interior areas where broadband have not reached. Statistics in the united states indicate that almost 50% of households in the united states have broadband in their houses meaning before any shopping is done, customers will check the online store to see the price, compare the value of money paid and time wasted to go to the store to buy one. If the value is higher, then the customer will enter a purchase agreement with an online shop. In the United States, there is an increase of aging population with an extra disposable income who does not have time to go out to do shopping. They will rather do online shopping paying an extra fee for delivery of goods and services. Therefore, the pricing strategy in the sales of shoes online should consider the cost of delivery and the capital gains of the company Sales strategy Online shop will sell their products through online transactions where the customers enquires about the product real time. If the product is in store, the customer is requested his credit card number, then the transaction is completed upon the supply of the credit card number. The goods are then organized for dispatch to the customers’ office. Again the company will operate a walk in walk out store where members of the public will patronize the store for the purpose of purchasing goods and taking them away. The online store will target geographical areas which are easily accessible by the transport system that will deliver goods to the customers. Sales will be offered at prices affordable to many within a geographical area. The markets will be segmented for the purpose of the sales team to know which area one is found for the purpose of setting the prices. Sales forecast Being the new product in the market, the company will carry out aggressive marketing which will increase the sales on a continuous or constant trend. At the beginning, the company estimates to make annual sales of 15 million. Thereafter, the sales will increase at the rate of 10% which will eventually consist of 2% of the market for men shoes. This ambitious plan will be possible through controlled and aggressive sales and marketing plan keeping in touch with the company’s objectives. The company’s objective could be updated on annual basis so as to ensure that the projected sales are adjusted accordingly. Our sales team will carry out survey to determine the current satisfaction and future needs of our customers. As regards to sales, a trend in sales is analyzed with professionals to ascertain the likelihood in changing the sales forecasted.

The Comedic Wave

During the time of Shakespeare, it was understood that a play described as a comedy would be one that â€Å"implies a positive understanding of human experience [. . . .] a marriage or at least some kind of union or reunion that resolves the conflict and brings the characters into a state of harmony† (McDonald, 2001, 81). This describes the storyline of Shakespeare’s play Romeo and Juliet: it is a comedy that by modern standards would be sub-categorized as dark because much of the storyline isn’t humorous; however, the culminating events include a reunion and (a precarious) harmony among the feuding Montagues and Capulets.   The plot of Romeo and Juliet is not unique: the concept of—boy meets girl—boy courts girl—boy loses girl—is the center of many other stories, but the impact left by the wave of comedy which is created by such plot lines makes the theme one that is timeless. It seems inevitable that Romeo Montague and Juliet Capulet will overcome the feuding of their families, marry, and live happily ever-after; however, this is not to be, for the lovers are â€Å"star-crossed† (Romeo and Juliet, Prologue).   The play builds to its dà ©nouement—the dual suicides of Romeo and Juliet—by taking the audience though the lives of the two youngsters as they attempt to overcome their familial origins.   By the time the audience realizes that the two lovers will unite only in death, the impact is profound. (Juliet) What's here? A cup, clos'd in my true love's hand? Poison, I see, hath been his timeless end. [. . . .] O happy dagger! [Snatches Romeo's dagger.] This is thy sheath; there rest, and let me die. She stabs herself and falls [on Romeo's body].   (V. iii. 205-206; 212-215) It is a wave that has been built slowly throughout the play—one that remains with an audience member perhaps indefinitely. The war between the Montagues and the Capulets has raged for years, and part of the tragedy which becomes darkly comedic in this piece is that the barrier that stands between Romeo and Juliet is nothing but a word: specifically a surname.   During her famous balcony speech, Juliet, thinking aloud to herself says, O Romeo, Romeo, wherefore art thou Romeo? Deny thy father and refuse thy name.   (II.i.74–76) Juliet is asking the universe not where her love is, but why Romeo is a Montague.   Ludwig Wittgenstein’s Philosophical Investigations would describe the situation thusly: â€Å"one might say: the ostensive definition explains the use—the meaning—of the word when the overall role of the word in language is clear† (Wittgenstein, L, #30).   In other words, the reason Romeo and Juliet cannot wed has been determined by the definition—the â€Å"role†Ã¢â‚¬â€their respective surnames play. A truly effective comedy builds slowly, creates tension-filled expectation, and comes to a resolution that leaves a reader or an audience member with a long-lasting memory of the event.   Shakespeare creates this in Romeo and Juliet by establishing the â€Å"meaning† of the surnames of his characters, and placing each into his/her respective â€Å"role.† References McDonald, R.   (2001).   The Bedford companion to Shakespeare: An introduction with documents.   (2nd ed.).   Boston: Bedford. Shakespeare, W.   (1992).   Romeo and Juliet.   (B. A. Mowat ; P. Werstine, Ed.)   The new Folger library.   New York: Washington Square. Wittgenstein, L.   Philosophical investigations.   The Galilean library.   Retrieved November 29, 2006 from http://www.galilean-library.org/pi3.html.

Human life development Essay

Introduction Growth refers to an increase in size, such as changes in an individual’s body for example size, weight, height and shape. Development usually comes in stages, as in the changes in the complexity of an individual and a rise in skills or knowledge, such as learning how to walk. Conception to birth (0-9 months) P1) The internal development is the development of the embryo in the mothers body which is needed to absorb oxygen and food from the blood for the baby. At this stage all of the developments are physical changes. M1) Physically about two weeks after a woman’s menstrual period the ovary releases an egg, which then travels down the fallopian tube. Sperm travels through the cervix and swims into the fallopian tube – one single egg penetrates the egg cell and the resulting cell is called a zygote, then the fertilised egg travels down the fallopian tube. While doing this the fertilized egg divides once it has travelled through the fallopian tube, the embryo implants into the womb lining. From four weeks the embryo now relaxes in the womb lining, the outer cell reach out like roots to come together to the mothers blood supply. The inner layer of cells form into two then later on shape into three, each one of these layers will grow to be different parts of the baby’s body. One of the layers becomes the brain and nervous system, the eyes, skin and ears. Another layer will form into the lungs, gut and stomach; finally the third layer will grow into the blood, muscles, heart and bones. The fifth week is the time of the first missed period when many women are only just beginning to think they may be pregnant. Nevertheless already the baby’s nervous system is starting to develop. A groove forms into the top layer of cells. The cells fold up around to make a hollow tube called the neural tube. This will form into the baby’s brain and spinal cord. At the same time the baby’s heart is coming together and already has some of its own blood vessels. A string of these will link baby and mother and will become the umbilical cord. From week six to seven there is now an outsized bulge where the heart is and a bump for the head because the brain is developing. The heart begins to beat and can be seen beating on an ultrasound scan. Dimples will appear on the side of the head which  will become the ears and there are thickenin gs where the eyes will form. On the baby’s body there will become bumps where the muscles and bones will be forming. At seven weeks the embryo has grown to 10mm long from head to bottom, this measurement is called â€Å"crown- rump length†. By week eight a face is gradually forming, the eyes are more recognizable and have some colour in them. Also there is a mouth in which the tongue has formed. There are now the beginnings of hands and feet, with ridges where the fingers and toes will be. The major internal organs are all developing which are the, brain, heart, kidneys, lungs, gut and the liver. On week nine the baby has grown to about 22mm long from head to bottom. Week ten to fourteen, just 12 weeks after conception the fetus is fully formed. Its development all their organs, muscles, bones, limbs, and its sex organs, from now on it has grown and matured. The baby is now able to move about; however, the movement’s cannot yet be felt. By fourteen weeks the heart beat is well-built and can be heard through using an ultrasound detector. The baby’s heart beat is extremely fast, about twice as fast as a normal adult’s heartbeat. At fourteen weeks the baby is about 85mm long from head to bottom. From week fifteen the baby has now growth swiftly, the body grows bigger so that the head and body are more in proportion and the baby doesn’t look so top heavy. The face looks much more human and the hair is beginning to grow as well as eyebrows and eyelashes. However the eye lids stay closed over the eyes. The lids of the skin of the fingers are now made, so now the baby has its own individual fingerprint. Toenails and fingers are growing and the baby has a firm hand grip. At twenty-two weeks the baby is covered in a very fine, soft hair called â€Å"lanugo†. At about sixteen to twenty-two weeks you will be able to feel the mothers baby move for the first time. The baby is now moving about vigorously and responds to touch and to sound. You may be able to feel the baby hiccup which will make the baby jerk. The baby may also begin to follow a pattern for waking and sleeping. From this stage you are now capable of hearing the heart beat through a stethoscope, also your partner may even be able to hear it by putting an ear to your abdomen, but it may be difficult to find. The baby is now enclosed in a white, greasy substance called †Å"vernix†. It is thought that it is maybe to protect the baby’s skin as it floats in the amniotic fluid. The vernix mostly goes before birth. By twenty-four weeks the baby is called â€Å"viable† this means that the baby is  now thought to have a chance of survival if born. Around about twenty-six weeks the baby’s eye lids are exposed for the first time. The eyes are almost always blue or dark blue. It is not until some weeks after birth that the eyes become the colour they will stay, although some babies do have brown eyes at birth. The head to bottom length at thirty weeks is about 33cm. By the time the baby is thirty-one to forty- weeks is it growing chubbier, so the skin which was quite wrinkled before, is now smoother. Both the vernix and the lanugo begin to disappear. By about thirty-two weeks the baby is typically lying downwards braising for birth. Sometime beforehand the baby’s head may move down into the pelvis and is said to be â€Å"engaged† but sometimes the baby’s head does not engage until labour has begun. Birth to infancy (0-3 years) Physical development P1) When a child is new born they are powerless – this means that it is a parent or caregivers responsibility to ensure it survives however, all children are born with natural physical developments, such as rooting, sucking, swallowing, grasping, stepping and startle reflexes although new born babies have very low muscular co-ordination they are able to focus their eyes and follow sounds from side to side. They are also able to cry and make gurgling sounds which helps indicate the child’s needs. (M1) Humans are fairly helpless and dependent then they are born. To ensure the new-borns survival they need to be looked after. Babies are born with several reflexes which are sucking, rooting, grasping, swallowing, stepping and the startle reflex. New-borns are mostly immobile when they are born and have very little muscular co-coordination. Soon the muscles start to strengthen and babies get going, their movements allow them to begin to explore their environment and learn how their world operates. Physical control progresses downwards, beginning with the head and moving through the arms, neck, trunk and finally their legs. From two months the baby is able to raise its head when lying on its stomach, at four months they can grasp objects using their whole hand, at six months they will be able to sit up without support, at eight months they can start to crawl, at twelve months  they can walk without help, at eighteen months they can climb stairs and run but often fall, at two years they can control muscles which allow for toilet training and they can climb on furniture and kick a ball but not yet catch one, and by three years they will be able to jump and ride a tricycle. Emotional development P1) Our emotional development starts from a very young age that way a child and their main caregiver bond together this will result in the attachment they gain towards one another the emotional development of infancy is all about the intellect of having security around you and the development of trust and self-worth for yourself and others. M1)Emotional development is the way we are able to form effective relationships. Young babies cry if they are parted from their carer for a long time. One-year old babies are about to learn about the effects their behaviour has on their caregiver and they can express emotions through laughter, tears and facial expressions. Two-year old children are known for their temper tantrums as they find it hard to express their emotions. They are able to show a certain degree of empathy, which is often stated through play such as punishing or praising a doll. By the time they get to three, children are most sensitive to other individual’s feelings and are eager to share toys and take turns when playing. They are interested in having friends and this is often when children start nursery or playgroup. Intellectual development P1) At this stage children begin to develop the mind, which allows them to recognise, remember, reason, know and understand things that are around us. This all helps towards developing communication skills which help us to be understood and the start of developing relationships when children start to interact with the environment they develop their own thoughts and responses to the world. Language is also part of intellectual development. M1) intellectual development refers to the development of the mind and lets  us recognise reason, remember, know and understand things around us. As a child co-operates with the environment, they progressively organise their thoughts and develop an appropriate set of responses for dealing with the world. Children should know at least six words by the time the child is eighteen months. Most one-year olds should be able to name straightforward objects and by the age of two most are able to put two or three words together into a trouble-free sentence. By the age of three most speech should be understandable and children should be able to speak in complete sentences. Children at this age love to have stories read to them, often the same ones over and over again. Social development P1) Social development starts a few days after your child is born. New babies will respond to sounds of humans who are around them and will focus on the humans faces social development is linked very closely with emotional development as the first social relationships that are built are with those who are the main care provider for the child. M1) Our need to be sociable seems to be something we are born with, yet babies of a few days old will react to the sound of human speech, touch and smell, however social development starts in the womb. The baby will be able to hear music, a care giver reading a story and how the mother’s mood is. If you watch and listen you will observe that older babies and toddlers make social moves towards each other and are pleased to see each other. At first the most important relationship will be the baby’s caregiver and other family members, whereas relationships with peers become more important as children start to grow up. Young children form relationships and have a habit of showing preferences for particular people. Language skills are vital in the developing of these relationships and, as children develop, they are more able to express their feelings verbally. Children benefit from spending time with younger and older individuals. One way in which children develop social rel ationships outside their families is through play. Childhood 3-11 years (M1) Childhood is such an exciting stage of development with physical skills forming as well as children learning about society in which they live. Children become much more independent and in many cultures already start to take on many responsibilities. Physical Development (P1 When a child leads into their childhood stages they become more independent and take on their own responsibility and choices. The growth at this period is still very fast as they start to develop their body proportions during childhood. These stage children start to develop their growth motor skills which help to co-ordinate and muscle their large muscles, this helps with the skills for an example: walk, run, sit and other physical activities. They also start to develop their fine motor skills which help to co-ordinate and control the small muscles in the body. M1) Growth carry’s on developing rapidly during this phase, however not as fast as in the first few years, and body proportions and beginning to be more becoming more advanced. Children begin to be more aware of things and are cable of tying their on shoes laces, making and decorating a cake, play sport such as football, building a brick tower, play a musical instrument, throwing a ball and gymnastics. Children learn any skills through doing these activities such as co- ordination. Intellectual development For the period of stage children begin to be able to do more logical activities, they also start to understand different concepts whilst you explain things to them however, the individual needs to see them in order to completely understand. As children start to grow up and start to develop intellectual skills their language becomes more fluent and extremely clear. Likewise through this stage children start to develops the sense of the past, present and the future. M1)we can only guess what children are thinking by their gestures and by what they say. During this stage of development numerous things start to change and take place in many different countries this is the time where when  children often start formal schooling, some ideas about what we should be teaching children at this stage are based on Piaget’s theories about what children are capable of understanding. Stage 1- Sensorimotor (0-2 years) the infant learns about the word through their senses such as their mouth and tasting. Born with reflexes- the infant learns to control their muscles and movements. The child needs to develop object permanence- Piaget said s/he doesn’t remember and know that something still exists if it is â€Å"out of sight†. Stage 2 pre-operational (2-7) Children can now use language but Piaget said they can’t think in a logical way. They need to develop â€Å"conservation† i.e. understand that a tall slim glass of water doesn’t contain more water than a short wide glass (children look at the physical size instead of using logic). Stage 3 Concrete operational (7-11 years) the child can use logic but tends to focus on practicable/observable solutions. Stage 4 Formal operational (11+) the individual can now think about problems in their head and come up with different possible solutions. For an example if I turned on the light in a classroom which didn’t work, why do you think this might be. As children are developing and getting older they are able to carry out more logical activities. They start to begin to understand different concepts but often need to actually see concrete objects in order to understand them. For example if the child is learning about fractions they will be able to understand it but only if they can use a concrete example like dividing up a pie so that a number of people can each have a piece. As children retreat through this stage they become more or less fluent in language and may mature a good vocabulary. They start to be able to contrast sentences and use grammar fairly well, it is also during this stage that children begin to see things from other points of views not just their own, Also they have a sense of past, present and future. Moral development is something which also forms during this stage of development this is the process by which children adopt the rules and expectations of the society in which they are brought up and develop of wisdom of right and wrong. This would be learnt from the people around him such as their mother and father. Emotional development P1) During childhood the is the stage where children start to show pleasure towards their families and individuals who the children may be close to. They will create close attachments with these individuals, through this stage children start to develop and show may different emotions which for some changes for the wrong reason. Children will tend to act frustrated, sad and angry. This shows then they start to feel tired or need help with something. M1) as children headway through this stage they start to loosen their attachments with their main carers although they still need their support. They arise to be more individual and start to develop a sense of â€Å"self†. Most of our emotional responses are learned from our primary caregivers. Most children learn to be in control of their emotions responses and to resolve conflict and carers should praise the child when this occurs while trying to understand the temper tantrums of frustration that do occur. At this development the children start to show signs of compassion and empathy and again, carers need to encourage this. During this stage they also start to form the ability to talk about their feelings, even at a young age children will say things such as â€Å"I feel sad† or â€Å"that makes me happy†. Social development P1) childhood is when socialisation occurs to children, this is the development of bonds and friendships between individuals. And this is the stage where friendships outside the family become more significant as they start to move from the stage into adolescence where that begins vital to them. M1) As children form into social begins they go through what is termed â€Å"socialisation†. Primary socialisation takes place within the family although there are many different types of family’s. relationships with people outside of the family become more important as children move through this stage and into teenage years. One way in which these relationships develop is through play. Solitary is where young children like to explore and play with a wide range of toys by themselves. They will also like games  of imagination and make-believe. The approximate age would be 0-2 years, parallel is where toddlers will play alongside others and will even watch what they do but will not play another the approximate age would be 2-3 years. Simple co- operative is where children join in many different activities with others and learn to share and take turns this would be aimed at 3-5 years and complex co- operative is children making up complex games with others, organising themselves and making their own rules. Approximate age would be 5 years and onwards. Adolescence (Teenage ages (11-18 years) Physical development P1) During adolescence the physical change to an individual’s bodies is going through puberty, which is a rapid growth of our bodies an when we become physically able to reproduce. Puberty occurs in both boys and girls usually at the average age of 12. Both female and males go through physically changes such as weight gain and growth spurts. (M1) At puberty, chemicals in your body called hormones set off many physical changes, including growth spurts and weight increases, and boys and girls begin to change and look different as they grow into a young men and women. Similar changes to women and men are under arm hair grows, pubic hair, body smell gets stronger, emotional changes and growth rate increases. Changes which only happen for men are: voice breaks, testes, penis increases, testes start to produce sperm cells, shoulders get wider and hair grows on face and chest. Changes which would happen for women: breasts develop, ovaries start to release egg cells ( period starts) and hips get wider getting ready for pregnancy and birth. Intellectual development P1) At this stage of adolescence the mind develops broader and you start to learn the ability to work with abstract concepts. You also start to develop their long term memory which enables the individual to remember more  information and store it in their brain for a later date such as studying for a upcoming exams, this will be awfully key to in your life stage. M1) Stage 4 Formal operational (11+) the individual can now think about problems in their head and come up with different possible solutions. For an example if I turned on the light in a classroom which didn’t work, why do you think this might be. Teenagers also begin to see the difference between fact and opinion, learns that current actions many have an effect on the future and in late teens they will start to think about what they would like to do in the future for a career. Emotional development P1) At this stage you start to develop your own identify as an individual and your emotional intelligence. Also through this stage their emotional develop is all over the place, it has been portrayed as one of â€Å"storm and stress† in this period it is very common for an individual to feel misunderstood at times and they may start to challenge parental values. M1) At this stage the most important period in development of adult personality. Through this period teenagers may feel overwhelmed; often teenagers alternate from behaving like children and then behaving as adults. They also frequently feel misunderstood and may challenge parental values, deliberately pushing against boundaries by this stage teenagers become less dependent on family for emotional support and turn to their friends for advice. This is called the influence of the peer group. Young people want to be accepted by their friends and this can be sometimes lead to difficult situations, affecting both self- esteem and self- concept which may lead to depression, anxiety, being stressed and confused. Social development P1) this is the most difficult stage for social development because as you come be independent on your peers you may start to find it a fight to fit in with different crowds of individuals. For example the clothing you wear, or the type of personality they have. The main issue for social development  throughout adolescence is peer pressure. M1) Social and emotional development is interlinked and as teenagers gain independent, they spend more times with their friends. This allows them to practise social skills, sometimes called social intelligence. For some adolescents factors such as living in poverty, living in a dysfunction family and/or living somewhere in a are which as high crime make this period of life much more difficult. Peer pressure can also be difficult if in the wrong crowd; this is often a period during which issues such as experimenting with alcohol, sexual orientation and attitudes towards education are examined. However sexual relationships vary on your social group the avenge age is 17 years old. Adulthood ( grown-up 18-65 years) Physical development P1) Individuals which are in their twenties and thirties which would be early adulthood are usually at the peak of their physical development. They are completely mature and it is at this stage that a lot of people have children, Individuals who are in their thirties or older start to see and feel the beginning of physical aging process. M1) Most elite perform at their bet in their twenties and even have to think about their retirement. Good exercise regimes and a healthy lifestyle can help to expand this ad many individuals decide to start to develop their fitness after this age. From around about the age of 30 the physical ageing process begins and individuals begin to note certain changes about their appearance such as wrinkling of the skin, hearing and sight decline, bones lose calcium, greying and thinning hair, flexibility reduces, circulatory system not as efficient and the menopause for women over 50. Intellectual development P1) Early adulthood is the stage where most individuals continue or further their education to get to their desired career, their intellectual health is very important because it helps creativity, general knowledge and common  sense. There is also evidence that memory decreases with age and, just as physical self needs exercise to keep flexible, so an individual’s mind will also need to be kept active. M1) Intellectual development surely does not stop after the age of 18. Some individuals in our society either continue with their education or start work at this stage of development. A lot of young adults continue their education at a collage or university even this stage the individuals intellectual development does not stop. Once at work, many new skills are required and individuals may well also follow a number of more formal training courses. Young adults continue to develop problem solving and decision-making skills. Emotional development P1) Emotional development is very strong at this stage in life as individual aged between their twenties and thirties they will be thinking about life partners and developing close emotional bonds with one another. This is also the time where some people decide to have a family, which means new responsibilities. Most young adults have the emotional maturity to manage these, although there are sometimes too many pressures and they need to access outside help. Middle adulthood from the forties onwards is also a time of change and for some these changes can cause â€Å"Mid-life crisis†. Individuals will start to become aware of their physical ageing, women will go through the menopause, there are a fewer job options, some children are thinking of moving away from their parents, and middle aged adults may be helping looking after their own ageing parents, who are themselves experiencing difficulties. However for many people it is a positive time their experience is valued, they have been productive, there is more freedom as children leave home and people are usually established in their communities. Individuals can look at the contribution they have made to society which gives them a sense of belonging and well-being. Social Development P1) Social changes are significant throughout this stage. In an individual’s twenties they usually do not have too many responsibilities and most people are able to spend quite a bit of free time socializing with other people because friendships becomes vital and they begin to find it exciting being with other individuals and meeting new people. M1) Friendships are vital, both same sex and opposite sex, and meting new individuals is often an exciting activity. Throughout this stage there are many different types of relationships that develop both public and personal. The personal ones will be extended families, long-term friends and, possibly, a life partner. Public relationships are those which take place in the wider world. Such as the world of work, social networks are developed and maintained through a number of different ways. Old age (65+ years) Physical Development P1) This can be a very important stage as physical appears starts to change, the skin starts to become lose and wrinkle in all places, most commonly the face and hands. The hair starts to thin and become grey, in most cases fall out easier. The skeletal bones and the joints become weak and fragile and start to give way. An individual may also develop sight and hearing impairments which is blindness and deafness and the brain stops development if the person is not kept active and this results in memory loss for most individuals. M1) Once an individual hits the age around about their sixties their ageing process progresses more quickly. At some point almost all older people will have to deal with some sort of disability as they are no longer able to the things which they were able to do at a younger stage. Different physical effects of ageing can be their eye sight may find it difficult reading and the brain may cause some memory loss. Intellectual development P1) During this stage keeping mentally active you will still be able to learn  different skills and hobbies, you can keep you intellectual development increasing through lifestyle factors, if you are an active individual this could just be through walking then you are more than likely going to keep your brain mentally more active than those who do not do any physical activity such as exercise. M1) Many individuals do not retire until much later and often act as advisors due to long life experience and wisdom. Older individuals can still learn different skills and hobbies, which has been shown to help people in a positive way. They can learn foreign language, bridge, learn to play a musical instrument, join a painting or pottery glass and play scrabble. Many of these activates also involve others, which in itself provides mental stimulation. Social factors can also be significant. Older individuals who live with their family members and who have a lot of human interactions tend to a lot better both in terms of physical and intellectual health than those who more isolated in old age. Emotional Development P1) Emotional development in old age can be equally positive and negative. When an individual gets to the stage of old age it is known that they have a sense of pride. This is because many young individuals will look up to the older generation and want to listen to the things they have to say. From that it will make them feel like they have made a good contribution to their community. Likewise some older individuals look forward to having their own free time to be able to spend with their family and friends or people who they are with during hobbies. M1)Many old individuals are satisfied to be able to have more free time and are able to spend their retirement visiting family and friends or pursing their hobbies. In some societies the wisdom of old age is valued so those individuals feel they are making a contribution to their communities. But if this is not the cause it can make people feel that they are just a drain. Social Development P1) During old age individuals start to consider retirement, this means that most of the elderly become less social in the community, however it gives them more social time with individuals who care about them such as friends and family. If the individual had strong connections with family and friends this would be the stage where an individual can feel they are losing bonds. This is because people around your own age or older will start to lose their lives which will end up leaving you with a loss of a close friend or a family member is can lead to heavy depression and upset. M1) Many individuals prepare for retirement by developing interests that can followed later and other may do voluntary work. These kinds of social interactions have been shown to be vital for a healthy older age. If families do not live nearby, when partners and friends die or health problems make it difficult to get out, it is easy to become isolated and depressed. But there are now many services designed to help avoid this situation. Bibliography Class notes Text book health and social care Level 2 Btec first : Elizabeth Haworth: Unit 8 published by Pearson Education Limited 2010

Describe the methods used to calculate value added. How does value Essay

Describe the methods used to calculate value added. How does value added contribute towards understanding the connections betwee - Essay Example Since value makes the business propositions necessary to understand, it is imperative that emphasis on deriving value is always given the priority to achieve significant results. It will set the ball rolling in the right direction and ask of the stakeholders to believe in the premise of delivering value for the sake of the business and product markets. This paper studies the basis of value and how it is deemed as a very vital ingredient of any organization in this day and age. It also touches upon the aspects of calculating value added for the business industry and the manner under which distinctive actions and behaviors come about. This is so needed because it resolves the ambiguities involved with the connections that exist between the business and their product markets in different locations of the world. How value is added remains a very pivotal topic that one needs to comprehend. What this suggests is the fact that value should always be seen as an element which is being given t he fundamental basis by the organizational middle management as well as top tier. This is so done to make sure that the priorities are set on a solid footing and that there are no areas where a missing link exists. To calculate the real basis of value, one needs to focus on the gap that comes about when there is a problem related with making a profit within the business and product market contexts. ... Any business that exists in essence does its best to create value for everyone. Now how this value is deciphered by different entities is another point that must be understood. This value is for the overall comprehension of the people who are either the stakeholders of its different processes or the ones who will produce results. Value is an inherently positive factor which will bring in the goodwill of the people and give the company the mileage that it direly requires. What is most significant under such settings is an adherence towards doing things for the sake of the people for whom the business is in existence in the first place. It will set the basis for achieving a number of tasks and objectives, all under the discipline of value creation and strategic success. When value is derived from determinants of success, there is more reason why stakeholders should expect the fruits of labor coming in for the sake of the organization. This is apparent in the case of many organizations today that are making giant efforts to reach out to the people who can bring in value for the sake of all the stakeholders. These employees are most desired because they know the art of managing value and essentially the mannerisms which are related with its creation. A value-added accounting framework would serve the cause of the entire industry, irrespective of the takers. This value creation only allows the businesses to compete within an international context and look at the strategic perspective more than anything else. It gives a precise rundown on some of the most pivotal tasks and actions which can be completed to bring about success within the relevant and related methodologies. Company performance is dependent on how this value is carried forward and how its success

Regarding Teslas direct to consumer expansion into China via opening PowerPoint Presentation

Regarding Teslas direct to consumer expansion into China via opening 12 new stores - PowerPoint Presentation Example We shall be using search research instruments like questionnaires which will have clearly defined questions. Other tools of collecting data to be applied include observation. All areas of the study will be defined before the collection of data. If we are successful the study will be able to copied or proven by future researchers. As well, it can be used to foretell future outcomes and investigate causal outcomes. According to University of Southern California Online Library for a research paper to be effective there are some rules that need following. For starters, the methodology must be reliable so that its results are not questioned. Secondly, it is imperative that readers be aware of how data being presented to them was gathered. This will give them confidence in knowing that the data is varied. A researcher must justify why they chose one methodology over another (libguides.usc.edu) Accepted standards of data collection must be applied if a methodology such as a questionnaire is used this is to make sure that the respondents were given ample time and space to answer. In deciding the research method it’s important to keep the end goal in mind this will help determine factors such as sample size. Problems incurred in the period of data collection must be accessed and with this the outcome of the final project

Business Ethics Essay Example | Topics and Well Written Essays - 500 words - 8

Business Ethics - Essay Example Therefore, this approach, in contrast to good attitude to animals, makes human actions towards animals ethically grounded, disregarding each person’s own attitude or feelings towards animals. Singer’s position lacks sentiments and is well grounded using the principle of equality of rights. Having brains or consciousness is not a discriminatory factor for Singer, and it is quite clear for the scholar that we all have to take moral care of all animals and stop using their lives for our trivial goals. 2. · Pollan’s main point is that the basic problem of our society is industrial animal farming where animals are treated with disrespect and are caused a lot of suffering. His idea is to make the process of animal farming (including their slaughtering) â€Å"transparent† (figuratively or literally) – that is, allow animals to enjoy their lives and to slaughter them as mercifully as possible. This would make meat and dairy products more expensive of course, however humans would eat animals with respect and consciousness. Considering Singer’s argumentation, Pollan agrees with quite a lot of arguments, yet questions some others, and this seems to happen because according to Peter Singer, there are only two options for people eating meat: either to go vegetarian or to turn their heads away from the problem and close their eyes not seeing the animals suffering. That is why, the eventually discovered solution of farms â€Å"transparency† looms for Poll an the perfect moral option which would, on the one hand, ensure that the animals are treated nicely, and on the other – that the humans will be able to make their choice of eating or not eating their flesh with more consciousness. 3. I would not say Pollan abandons utilitarianism totally but his position is certainly not concentrated on utility as the main measure for morality and the basic criteria for

Article Critique Essay Example | Topics and Well Written Essays - 750 words - 5

Article Critique - Essay Example They also identify the environment used for the research, which was an Australian primary school. The data collected was primarily interviews with staff and students, observations conducted on the playground, and document analysis. The data was verified and tested via triangulation, member checking, and auditing. The most obvious drawback of this study is that it took place on a very small sample, a single primary school. Thus, it would be difficult to generalize the results of this study to primary school populations as a whole. The literature review is particularly well-balanced. Longaretti and Wilson note that most teachers perceive conflict as negative, but conflict is at the center of learning and development. This focus on the positive side of conflict helps the reader eliminate any personal bias he may have toward conflict before beginning the heart of the study. In addition, the authors use the literature review to briefly examine the types of conflict management that teacher s employ with students. After the literature review, the authors begin the discussion of their study. They note that the sample size for the study was small but explain that this choice was to concentrate in more depth on the issues as â€Å"insiders.† While the explanation is valid, it certainly does not rectify the problems that accompany a small sample size, such as skewing of data and limited applicability of conclusions to other populations. In examining the data, the researchers tabulated teacher and student responses to conflict and then the types and frequency of different conflict management strategies. The research revealed that all students and teachers described conflict as negative. But, the degree to which they found conflict to be negative governed their actions. Students who described conflict as very negative often resolved it in a negative manner, i.e. with more conflict. Likewise, teachers who saw conflict in a more negative light often used more aggressive conflict management strategies such as authoritarianism. The authors note that these results match those of several studies conducted in America and New Zealand. While noting that fact, it is still debatable as to whether this research is productive as the results seem predictable even without study. The authors do note that teachers and students do not utilize complex conflict management skills. They posit that this deficiency is due to the perception of conflict. The most useful part of the study is that it suggests that teachers and students would benefit from training in conflict management and in their perception of conflict. I have always felt that conflict was positive. While physical conflict is destructive, most conflict leads to learning. Without intellectual conflict, most of the major discoveries we enjoy would not have been made. Our most productive times in history have been when disagreements between two great thinkers have spurred development. The famous political d ebates between Hamilton and Jefferson immediately spring to mind. In the end, conflict is necessary in the education process. We simply must train teachers to see themselves not as disciplinarians but as facilitators. Then, the perception of conflict and the types of conflict manageme

Reflective Account Essay Example | Topics and Well Written Essays - 2500 words - 1

Reflective Account - Essay Example 3. Generalised analysis and learning - moving away from the specific example, what did this raise about how the volunteering practice and theory relate to each other more generally (e.g. did a conversation raise any issues about the methods used by the agency? or about working professionally? or did the meeting or activity raise issues about policy or systems or procedures?) The conversation really made me understand the importance of volunteering practice as a bridge between theoretical work and practice. The school encourages teachers to be very close to the unique needs of students. The teachers are expected to act on the student’s needs in manners that motivate and encourage renewed energy. This was one case invoked me to place myself as the teacher in the shoes of the student in Oder to understand her predicament and act practically appropriately. Following the conversation I saw the need to follow up and assist motivate the student so as to help her develop a better self image despite the situation. My follow up will involve helping the girl adopt strategies that help her turn her situation into an opportunity to excel in her academic and general life. In future as part of my learning and development I will be more careful hewn handling learners from different social, cultural and economic backgrounds. These are factors affecting behaviour and communication among learners and as a teacher I need to be more proactive and culturally

Report on Marks and Spencer Essay Example | Topics and Well Written Essays - 1500 words

Report on Marks and Spencer - Essay Example The current liabilities includes trade payables and other payables, borrowings and other financial liabilities, partnership liability to the pension scheme, derivative financial instruments, provisions and current tax liabilities. The company had Interest bearing debts from external sources of ?2,760.9 million and loans from partners to fund the pension scheme of ?71.9 million. Both consist of a mix of a long term portion and a short term portion which is due within the next 12 months. The table below provides that information for interest bearing or fixed interest debt.. Interest Bearing Debts Period Partnership loans ? Other Interest Bearing Loans ? Total Current 0 482.9 482.9 Non-current 71.9 2,278.0 2349.9 Total 71.9 2,760.9 2832.8 Marks and Spencer’s Financial Structure The following ratios in the table below will assist in the assessment of Marks and Spencer. Ratio Formulae 2010 2009 Debt Management Debt ratio (Total liabilities/Total assets) x 100% (4,967.3/7,153.2)x100 % = 69.4% (5,157.5/7,258.1) x 100 = 71% Gearing Ratio Interest Bearing Debts (IBD)/Equity + IBD 2,832.8/5,018.7 = 56.4% 3,200.6/5,301.2 = 60.38% Interest Cover Profit Before Interest and Tax (PBIT)/Interest Expense 852/162.2 = 5 times 870.7/214.5 = 4 times Liquidity Ratio Current ratio Current assets/current liabilities 0.80 0.60 Acid Test Ratio Current assets - inventory)/current liabilities 0.47 0.37 Debt Management The debt management ratios indicate how the company’s management has managed the debts of the company. According to Brigham (2005) the extent to which debt financing, which is also referred to as financial leverage is used by a firm has three implications. Firstly, financing the business using debt will allow share holders to maintain control of the company without increasing their investment in it. Secondly, shareholders returns can be substantially increased if the company earns more on investments that are financed with borrowed funds. However, financial risk increases as debt increases. Thirdly, creditors depend on shareholders to provide a margin of safety. Therefore the more funds supplied by shareholders the more comfortable they are in doing business with the company. Additionally, the interest expense which relates to interest charged on borrowed funds is allowable as a deduction for tax purposes. Dividend is not so allowed and is a distribution after tax is deducted. The Debt Ratio The debt ratio is the ratio of total liabilities to total assets and provides information on how much of the funds are provided by sources other than equity. The company’s debt ratio is 69.4% for the year ended April 3, 2010. Although this is an improvement over the previous year’s figure of 71%,. the guideline indicates that a percentage over 50% percent does not augur well. Marks and Spencer’s debt ratio is unfavourable and indicate problems with its financial structure. However, a comparison with the average in the industry in w hich Marks and Spencer operates is important. The gearing ratio below will provide additional information. The Gearing Ratio The gearing ratio is the portion of interest bearing debts to equity and interest bearing debt. The gearing ratio of 56% suggests that the company has a significant amount of interest bearing debt in its capital structure. The normal threshold of 50% has been exceeded. However, whether the ratio is favourable or not depends on the industry. The ratio for the year ende

Lighting Designer Assignment Example | Topics and Well Written Essays - 500 words

Lighting Designer - Assignment Example Set designer shows lighting designer his plan with the placement of objects on the scene. It is important to elaborate common view on the lighting on this stage and choose relevant equipment. It is possible to prevent possible problems in this phase as well. The lighting designer has to collaborate with all team in order to interpret the play right and help other designers to create common â€Å"look† of performance. The specialists constantly share their ideas and impressions from preparation. The work of lighting designer is completed by the very performance, and the light crew makes everything during the play under his control. Lighting designer uses specific instruments in his work and prepares a number of materials needed for production. He prepares some sketches and photos of the scenes with different types of lighting which serve various purposes. He elaborates lighting plot in which he indicates every lighting fixture to be utilized along with the general view of the stage. An equipment schedule which is created in the form of a list in which all the instruments that will be used during the staging are mentioned along with the circuits they will be connected. A cue sheet will help the lighting designer to understand what type of light, color, intensity, and prolongation will be used during the performance. The intensity of lighting is the means of creating the time of the day and the focus on the object. Intense light in complete darkness will attract viewers` attention to an actor when he is saying an important monologue or create haze and dim. The lighting designer works with direct and indirect light which come from various sources. The lighting designer operates with four light properties to create some specific atmosphere and mood: Lighting color is created with special filters and gels. Lighting colors give the opportunity to a designer to emphasize some element of the costume or a piece of scenery, make the accent on the actor`s face; The intensity of lighting is the means of creating the time of the day and the focus on the object. Intense light in complete darkness will attract viewers` attention to an actor when he is saying an important monologue or create haze and dim when it is appropriate; Distribution of lighting creates an illusion of lighting coming through various objects such as leaves of the trees; Lighting movement coordinates all the above-mentioned parameters allowing to change them from scene to scene. So the work of lighting designer consists of adjusting the light to the staging requirements and collaborating with other specialists to make a general look of performance.      

Managing and Working in a Virtual team Case Study

Managing and Working in a Virtual team - Case Study Example gain and maintain the trust of his or her charges, they must understand that trust depends on reliability, in virtual relations because there is usually limited personal interaction between members of a team. This eliminates chances of meeting and evaluating an individual’s potential or level of reliability. The only means to achieve this is to make sure that, as a team leader, you show team members that you are a reliable person by delivering on your responsibilities in time and in a competent manner, which serves as an example to the rest of the team. This will demonstrate to the members the level of quality of work expected of them, and this makes the team members respect and trust their virtual team leader (Lepsinger & DeRosa, 2010). Team leaders should establish guidelines in communication, which account for the differences in time zones, cultural and geographical variations between members. They can also specify the type of medium to be used when communicating to help av oid incompatibility and confusion when a meeting is about to begin. When considering how to enhance communication efficiency in a virtual team, a leader can consider creating team agreements on how and when to communicate across different time zones, team leader visits to the different members which helps establish engagements and trust by meeting the team leader face to face. A leader in a globally diversified team should formalize roles and duties of each team member starting with their own because this is the only way to ensure that the members have a clearly defined direction, which removes ambiguity in the roles that each member plays (Lepsinger & DeRosa, 2010). Staff changes on a virtual team can happen at any stage in the execution of a project, and how fast and effectively a new member is recruited and integrated into the team determines the successful completion of the project (Lepsinger & DeRosa, 2010). Integrating a new member, in the team, requires that the individual be

Of Mice and Men Chapter Summary Essay Example for Free

Of Mice and Men Chapter Summary Essay Chapter One Two itinerant workers, George and Lennie, are introduced. They rest in a small clearing by the Salinas River, on their way to a nearby ranch where they expect to sign on for work. They have hurriedly left the last ranch, following an incident involving Lennie in Weed. Lennie pleads with George to tell him over and over again about their dream ranch, where Lennie’s main task will be to tend the rabbits. Lennie’s Aunt Clara, whom he refers to as â€Å"that Lady†, is briefly introduced to the novel, as is Lennie’s love of petting mice. Key Points: †¢ Introduction of George and Lennie – character descriptions (p.19-20) †¢ We first hear about the American Dream (p. 31-33) †¢ First hints of what happened in Weed (p.24, 29) Chapter Two The next day George and Lennie arrive at the ranch and go to the bunk house, where they meet most of the other main characters in the novel: Candy, an old â€Å"swamper† with only one hand; Curley, the boss’s son; the boss, who is suspicious that George will not let Lennie speak for himself; Curley’s â€Å"purty† young wife, who flirts with the other men; Slim, the top ranch hand who is respected by all the other ranch hands; and Carlson, another of the established hands. Slim is friendly towards George and Lennie. His bitch dog has recently given birth to pups and begs George to ask him if he will give one to Lennie as a pet. Key Points: †¢ Introduction of the other characters (and mention of Crooks, the stable buck) – character descriptions are throughout the chapter †¢ We can begin to see the hierarchy on the ranch – introduction of Curley (p.46-48) – introduction of Slim (p.55-57) CONTRAST †¢ Introduction of Curley’s wife – important for the theme of sexist attitudes towards women? (p.53-54) Chapter Three George reveals to Slim the real reason why he and Lennie travel together. Slim realises that Lennie has the mentality of a child. George tells Slim about the supposed rape in Weed involving Lennie. Carlson bullies Candy into allowing him to shoot his ageing, smelly, rheumatic dog. George, at Lennie’s insistence, describes to him again their dream farm, and Candy who is listening in, also becomes enchanted by the idea. Curley starts a fight with Lennie and at George’s command Lennie eventually unleashes his strength and crushes Curley’s hand with ease. Slim persuades Curley that to avoid further humiliation, it would be in his best interests to pretend that his hand got caught in a machine. Key Points: †¢ Further character development of George and Lennie – reader gets more of an insight into their past together – George’s â€Å"confession† of how he used to treat Lennie ( p.65-66) †¢ Shooting of Candy’s dog – a forewarning of what is to happen to Lennie? Because the relationship between Candy and his dog could be seen as similar to George and Lennie’s. (p.70-72†¦74-76) †¢ George and Lennie realise their dream could become a reality, as Candy gets involved, and the three realise they could save the money together (p.83-89) Chapter Four All the men go into town on Saturday night except Lennie, Candy and Crooks. Crooks reluctantly allows Lennie into his room where they talk and Crooks taunts Lennie that George may not return, leaving Lennie on his own. Lennie begins to panic at this thought and Crooks is forced to apologise in an attempt to calm Lennie down. Candy joins them and he and Lennie let slip to Crooks their intention to buy a farm. They are interrupted by Curley’s wife, who is looking for company. Candy and Crooks resent her presence and when Crooks orders her out of his room, she attacks him verbally, using her superior social status as a white woman. Key Points †¢ Proper meeting of Crooks’ character – insight into life as a coloured man in 1930’s America and the hardships he has suffered. (p. 98-105) †¢ Character development of Curley’s wife – a sense of vulnerability is revealed about her as she describes how her life could have been if she wasn’t married to Curley – the grim reality of life is shown when she attacks the three men when they tell her to leave. (p.109-115) Chapter Five Most of the men are outside the barn playing at throwing horseshoes. Only Lennie is in the barn, where he has just accidentally killed his pup by stroking it too hard. Curley’s wife comes in and starts to flirt with Lennie who confesses to her his liking for stroking nice things. She invites him to stroke her long, soft hair, but as his stroking becomes harder, she panics; the harder her strokes the more she panics and in the end, Lennie accidentally breaks her neck. He half buries her body in the hay and runs off. Candy discovers Curley’s wife’s body and informs the rest of the men. Curley is furious and decides to seek revenge, organising a man-hunt to pursue and kill Lennie. Slim suggests that Curley stay with his wife, but Curley shows his true feelings for her as he is more concerned about getting revenge on Lennie that grieving for the loss of his wife. Reluctantly, George joins the hunt. Key Points: †¢ Further development of Lennie – a violent side to him which was always present is shown in the extreme, although it is made clear that Lennie meant no harm – killing the pup (p. 121) killing of Curley’s Wife (p. 127-128) †¢ CHARACTER DEVELOPMENT Curley’s Wife’s dream to become an actress, how her dream never worked out (p.124-125) – in death she appears more vulnerable and innocent, and the most positive way in which Curley’s wife is portrayed throughout the novel is in death – (p.129) †¢ Character development of Candy – the importance of the dream to him in particular is shown (p. 132) †¢ Curley’s lack of love for his wife even when she has been killed – all he thinks about is revenge (p.133, 135) Chapter Six George meets up with Lennie at the clearing where he had instructed Lennie to go in the event of any trouble. Lennie is panicking and George attempts to calm him down by telling him once again about their dream ranch. George distracts Lennie’s attention and shoots him in the back of the head with Carlson’s Luger pistol which he had stolen from the bunk house. The other men come running to where George and Lennie were on hearing the gun shot. When Carlson asks George how he killed Lennie, George replies tiredly â€Å"I just done it†. Slim kindly tells George he â€Å"hadda† kill Lennie, and the two go for a drink. The novel ends: â€Å"Curley and Carlson looked after them. And Carlson said, â€Å"Now what the hell ya suppose is eatin’ them two guys?† Key Points: †¢ The novel ends where it began – by the Salinas River with George and Lennie by the brush †¢ CHARACTER DEVELOPMENT of Lennie – for the first time, the reader gets an insight into Lennie’s mind as he hallucinates, whereas before throughout the novel Lennie appears simplistic and not much feeling is shown. (?) †¢ Lennie’s death – like Candy’s dog, but George does it himself – Candy wishes he had killed his dog himself. †¢ Bond formed between Slim and George, which, like George and Lennie’s bond, seems unusual and strange to the other men – Carlson, who perhaps has never known such a close bond between itinerant workers, says â€Å"Now what the hell ya suppose is eatin’ them two guys?† – He will never understand the close bond Slim and George now share.

Cause of the melamine

Cause of the melamine What is the cause of the melamine incident which triggered many countries? The melamine incident was initially centred on Sanlu, a Hebei-based dairy company, whose melamine-contaminated baby milk powder had sickened a growing number of infants. Nationwide inspections later found that milk powder from 21 dairy companies including Mengniu and Yili are also contaminated. Two giant processing companies — Mengniu Dairy Group Co. and Yili Industrial Group Co. — control nearly 60 percent of the total market for milk, yogurt and other dairy products, according to Beijing Orient Agribusiness Consultant Co. But in the past three years, prices for feed, fuel and other costs rose — feed by as much as 30 percent. Further pressures came last year when Beijing enacted price controls to tame double-digit inflation for food. Milk collectors found themselves squeezed between the farmers asking for more money and the processors who demanded that prices be held down, said Chen Lianfang of Orient Agribusiness. That squeeze gave suppliers incentives to tamper with the raw milk, watering it down and then adding ingredients, said Chen. Melamine, a relatively cheap binding agent used in plastics, fertilizer, and as a flame retardant, is rich in nitrogen, fooling widely used tests that check for protein. When mixed with formaldehyde, it dissolves in water. Authorities say middlemen apparently added melamine to milk they collected from farmers to sell to large dairy companies. The suppliers are accused of watering down the milk and then adding the nitrogen-rich chemical to make the milk seem higher in protein when tested. Protein tests often simply measure nitrogen levels. Melamine can cause kidney stones and lead to kidney failure in larger doses. Babies whom consumed the contaminated milk began suffering from kidney problems caused by the melamine and doctors were blaming the powdered milk. The scandal first came to light in milk powder that killed four infants and sickened more than six thousand others across China spread to liquid milk. Many countries like Brunei, Cambodia, Indonesia, Taiwan, and Malaysia have already banned all milk products from China while a number of countries have announced recalls of a variety of goods suspected of being spiked. Singapore banned the import and sale of all Chinese milk products after some were removed from stores in Hong Kong. In late October 2008, CHINAS Health Ministry said six babies may have died after consuming tainted milk powder, up from a previous official toll of three. It also announced a sixfold increase in its tally of infants sickened in the scandal to nearly 300,000. http://www.msnbc.msn.com/id/26859570/page/2/ http://www.breitbart.com/article.php?id=D94064AO0show_article=1catnum=2 http://www.straitstimes.com/Breaking%2BNews/World/Story/STIStory_281658.html http://www.newsnet.co.zw/index.php?nID=13877 Why China and Malaysia milk products are the only ones being banned? They found out that the diary products contained melamine too. SINGAPORE: The Agri-Food and Veterinary Authority (AVA) has instructed importers and retailers to withdraw all Malaysia-made Julies brand biscuits from the shelves. This comes after AVA detected the industrial chemical melamine in 12 Julies biscuit products imported from Malaysia. AVA says there are 25 types of Julies biscuits sold in Singapore, but as a precaution, it decides to recall all Julies biscuits. AVA advises consumers who have bought affected biscuits not to eat them. AVAs tests also included various types of biscuits under the major brands of Khong Guan and Meiji as well as other traditional biscuits that are manufactured in Singapore. Melamine has not been detected in these products. AVA says Lotte Koalas March Cocoa Chocolate Biscuit and Hello Kitty Strawberry Cream Filled Biscuit have been recalled since 19 September. The tainted products will be destroyed under AVAs supervision. As of 24 October, 3,200 types of milk and milk products, chocolates, biscuits, non-dairy creamers and other products imported from more than 40 countries have been taken for laboratory analysis to check for melamine. Along with five other biscuit products from Malaysia, the 12 affected Julies products form the first batch of non-China goods found tainted with melamine in Singapore since the worldwide food scandal started last month. The AVA said that the contamination in the Malaysian biscuits seems to have stemmed from tainted ammonium bicarbonate, which is used as a raising agent in confectionery. Since the AVAs latest announcement, manufacturers and importers have been scrambling to check whether their products contain leavening agents from China. http://www.channelnewsasia.com/stories/singaporelocalnews/view/385183/1/.html Singapores AVA suspended the import of all milk and milk products from China and instructed retailers and importers to recall such products. Three products were found to contain melamine â€Å"White Rabbit Creamy Candy†, â€Å"Yili Brand Choice Dairy Fruit Bar Yogurt† and â€Å"Dutch Lady† strawberry-flavoured milk. Agri-Food and Veterinary Authority (AVA) has suspended the import and sale of all milk and milk products from China with immediate effect as samples of Singapore stocks of two made-in-China milk products have been found to be tainted with the potentially deadly chemical melamine. http://livinginsingaporetoday.com/686/ava-has-suspended-the-import-and-sale-of-all-milk-and-milk-products-from-china-with-immediate-effect/ SINGAPORE Singapore on Friday suspended the import and sale of all milk and milk products from China after local tests found samples containing the potentially deadly industrial chemical melamine. The Agri-Food and Veterinary Authority of Singapore (AVA) said in a statement that its tests found melamine in two samples of Yili brand iced yoghurt. They also found the chemical in the Dutch Lady brand of strawberry flavoured milk manufactured in China, AVA said. Those products have been removed from market shelves and will be destroyed, the agency said. In the aftermath of Chinas milk contamination, the Agri—Food and Veterinary Authority (AVA), Singapores processed and primary food inspectorate, recently discovered that White Rabbit Creamy Candy, again manufactured in China, also contains melamine. White Rabbit is the third dairy confectionary from China which showed melamine content in AVAs laboratory tests. Yili Brand, a fruit bar yogurt and Dutch Lady, a strawberry-flavored milk have been earlier taken out of stores after they have been found to contain melamine. http://www.abs-cbnnews.com/world/09/19/08/singapore-suspends-china-milk-imports-deadly-chemical-found-yoghurt During this melamine incident, what actions did AVA (Agri-Food and Veterinary Authority) took, to prevent and minimize cases from happening in Singapore? As a precautionary measure, AVA is also suspending the import and sale of all milk and milk products from China with immediate effect, it said. Retailers and importers have been instructed to recall these products and these products will be withheld from sale until they have cleared the necessary tests. AVA said local food manufacturers have also been instructed to stop using milk and milk products from China as ingredients until the agency completes its probe. Consumers are also advised not to consume any milk and milk products from China pending AVAs investigations, it said. The AVA confirmed it would allow the import of Julies biscuits once it is sure they are safe. Singapores AVA said it advised consumers on Wednesday about a recall of the Yili yoghurt product after tests in Hong Kong found it contaminated with the chemical, which can be lethal if consumed in large amounts. http://www.abs-cbnnews.com/world/09/19/08/singapore-suspends-china-milk-imports-deadly-chemical-found-yoghurt Because melamine is an industry chemical not approved for use in food manufacture. The amount of melamine found in the ten products above is higher than what can be considered as naturally occurring. It is clear that melamine has been artificially added to adulterate these products. As melamine contamination was already uncovered in several products, AVA has suspended the import and sale of all milk and milk products from China since 19 September 2008. Retailers and importers have been instructed to recall these products and these products will be withheld from sale until such products are safe for consumption. Anyone finding such products still on sale should inform AVA immediately. There have been recent advertisements by some food companies assuring consumers on the safety of their milk or milk products manufactured in China, claiming that the milk ingredients in such products came from other countries. Companies should not make such claims unless they have been verified with AVA. AVA would like to reiterate that as long as the milk or milk products are produced in China, such products are suspended from import and sale in Singapore. AVA will not hesitate to take enforcement actions against any company who violates this ban. http://docs.google.com/gview?a=vq=cache:zicP4VhuGu8J:www.ava.gov.sg/NR/rdonlyres/5DD7CAF8-82EB-4BDF-AD50-83A556546488/22147/AVApressreleasefor30Sepappvd_website_021008.pdf+singapore+ava+moh+china+milkhl=engl=sg Local food manufacturers have also been instructed to cease the use of milk and milk products from China as ingredients. Consignments which have newly arrived or are on the way will also be withheld from sale. If the consumers have already bought the contaminated products or any other milk or milk products from China, they are advised not to consume them. Consumers should read the labels of the products to check the country of origin. If the milk or milk products are from China, consumers should not consume them. http://gardenclinic.net/gardenkids/article/Melamine.pdf Miscellaneous It has become apparent in recent days that people in China have been deliberately watering down the milk to cut costs, then adding in the melamine to boost the protein content and make the product look normal. Singapore is an island nation which imports virtually all its food.

Capital Punishment Essay: Death Penalty Can be Fair, and Fun!

The Death Penalty Can be Fair    Every American should want fairness in all areas of public policy - this is especially true with regard to the death penalty, since the stakes are high. But the opponents of the death penalty make a most peculiar argument about fairness. They argue that if the death penalty is not administered fairly, and especially administered with racial fairness, it must be abolished.    Nobody would even think of trying to apply this principle in a consistent way. If we find that black neighborhoods get less police protection than white neighborhoods, would we withdraw cops from both black and white neighborhoods? If banks are discriminating against black home buyers in mortgage lending, would we demand they stop all mortgage lending? If we find the IRS discriminating against middle-class and poor taxpayers, would we want to abolish the IRS? All right, that does have an attraction, but nobody is seriously suggesting it.    What do the opponents of the death penalty say should replace it? Life imprisonment, perhaps? But there is no reason to believe this penalty is more fairly imposed than the death penalty. So are we going to knock the maximum down to 10 years? If so, we face the same problem.    In addition to the philosophical incoherence of the argument, the empirical reality of racial disparity in capital punishment is a lot more complicated than simplistic notions about racism run riot in the criminal justice system would lead you to believe. It's important here to understand that the opponents of the death penalty make two different arguments about racial fairness, and they are flatly contradictory.    The first thing that we see when we start looking at statistics is... ...pital defendants are a highly self-selected and hardly unbiased group.    So what we have, in the way of hard statistical evidence, fails to support the politically correct fantasy of massive discrimination. Is the death penalty administered with perfect fairness? No. Is it administered as fairly as other public policies, and especially as fairly as other criminal sanctions? Yes.    Public officials should work to make the system even fairer. In particular, better provision could be made for an effective defense in capital cases. And I think that a revival of executive clemency (which has fallen into disuse) in cases where a jury is perceived to have been too harsh would be a good thing. But the notion that unfairness, and particularly racial unfairness, requires the end of the death penalty makes neither philosophical nor empirical sense.      

Essay --

GEC ENGLISH CURRICULUM GUIDE & LESSON PLANS How to Use this Curriculum Guide This series of lessons and resources builds upon the Uganda English Language Curriculum of lower and upper primary Uganda syllabi. It offers students an opportunity to use critical thinking and challenges them to become more fluent in English. Emphasis and practice is centered on the receptive and productive skills of Listening, Writing, Reading and Speaking. In each lesson, students will practice the four skills for English fluency - Speaking (S), Writing (W), Reading (R) and Listening (L).Depending on individual learning needs of girls, each day, learning facilitators may concentrate on a different fluency rather than giving nearly equal time to each fluency. Where necessary, all skills can be given equal time. Learning activities should also be enhanced to be more difficulty or reduced for beginners. In addition, learning facilitators will see â€Å"facilitator’s choice† in some categories in the overview. This means the facilitator can assign homework or out of cl ass activities to address a given fluency or they can add an activity during class time that addresses the desired fluency. The facilitator is given flexibility based on the needs of the class. Resources needed for each lesson included in the folders for each week. The units integrate a variety of topics and current events so students are using English in contexts that apply to them. The lessons also address multiple learning styles to appeal to and engage a variety of learners. For reference purposes and more practice for the learners, English language set books 1-3 should be utilized. Individual learning is integral to the lessons in this unit and every learner in the CLC is expect... ...s with your co-teachers as they accomplish the tasks. 5. Assign practice and extension activities to learners from worksheets and practical English Ogundipe text. Homework: Facilitator’s choice. WEEK 5 Lesson objectives By the end of the week students should be able to; †¢ Apply words of quantity in their compositions and discussions. †¢ Use the different types of sentences in their writing. †¢ Identify and apply a variety of punctuation in their work. Teacher Prep: Be familiar with words of quantity and more punctuation marks. Materials: ï‚ § Notes & Worksheets on words of quantity. ï‚ § Practical English Ogundipe Bks 1-3 ï‚ § White board and markers. ï‚ § English language dictionaries. Procedures: 1 Begin this lesson by asking students to complete a writing task. Select according to students’ levels and abilities from the folder ELS Lower Secondary multiple tasks. 2 â€Æ'

Hannibal :: essays research papers

Hannibal-RPR In Thomas Harris' Hannibal, Harris, like many other authors, seems to be obsessed with the darker side of humanity and it is through his characterisation of "Hannibal the Cannibal" in his novel that he revels the other side of humanity, the side that most people would rather stayed locked up. Hannibal however would not stay locked up. In the previous novel "Silence of the Lambs" Hannibal escaped during a transfer from his cell in Baltimore to an institution Memphis. He lived a quiet and secluded live after escaping, he'd been careful, and had never been tracked. He had been careless when he sent a letter to Clarice. During a drugs raid Clarice shot drug baron Evelda Drumgo after she shot an officer. Evelda was holding a baby and the media did not publicize well the shooting of a woman clutching a baby. It was this that alerted Hannibal to Clarice's misfortunes and lead him to sending the letter that would revel his location and eventually lead to his capture. His capture was not by authorities but by Mason Verger, Hannibal's only surviving victim who now needs a respirator to live and can very rarity leave his chamber. Mason did not have him captured to hand over the authorities but to have his face eaten by pigs like mason had his face eaten off by dogs. Before Mason had a chance to have Hannibal's face eaten off Clarice Starling breaks into the barn, proceeds to rescue Hannibal but unfortunately before she can rescue him she is shot in the back with a tranquilizer several times and Hannibal has to rescue her. Hannibal takes her back to his home to recover and by the time she is recovered her and Hannibal get along well and she ends up living with him in a mansion in Italy but not after Hannibal and Clarice make a dinner of Mr. Krendler, a man who tried to halt Clarice's career at every opportunity. . It is on how the writer revels the darker side of Hannibal that I would like to concentrate this essay. The writer, Thomas Harris, uses many techniques to help revel and explain the dark side of Hannibal although he does enlighten us to the lighter side and his life before he was uncovered as a homicidal psychopath. In a letter sent to Clarice from Hannibal after the shooting insolent Hannibal explains that he has followed her public humiliation closely and describes how similar they are, but not in as few words.

Advertising to Youth

In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous amount of money on advertisement to ensure popularity and early brand loyalty.In the last decade, these superbrands are looking towards new and outrageous ways to capture young audiences, although these campaigns are appealing, how effective are they? This essay is meant to demonstrate how companies are reinventing themselves, whether their efforts are effective, and what possible implications these actions may have on youth during their teenage years, when they may be the most impressionabl e. As mentioned earlier, youth are incredibly important to the international market, in â€Å"The Advertising Age†, Jeff Jensen mentions that in todays youth market â€Å"Selling out is not only accepted, it’s considered hip† (Klein, pg. 5) Corporate sponsorships have become a regular occurrence, as a conglomerates advertise during large sport events, concerts and or even host entire contests . This provides for a perfect channel of penetration to a large amount of youth as they are usually key observers of these types of events. An example of this would be the how McDonald’s was a sponser of the Vancouver Olympic Winter Games. Throughout the two week duration of the games, McDonald’s sponsorship was seen everywhere, which was ironic considering that most food offered at McDonald’s is high in fat and cholesterol.Regardless of the facts, the company promoted themselves as a product of healthy active living by having athletes endorse their pro ducts. An earlier campaign featured pop icon Justin Timberlake collaborating with the Golden Arches, and creating the slogan and jingle â€Å"Im Lovin It†, which later furthered his own music career. The use of music to attract attention to a product has become a new advertising trend among numerous companies because it allows the organization to appear in tune with youth culture by using familiar songs, or artists to identify with the brand.A revolutionary effort made by automobile manufacturers such as Audi, Ford, Honda, and BMW has changed brand image by creating brand loyalty among â€Å"a whole new generation† and â€Å"chasing young buyers. † (Halliday, 16) In the case of Audi, they sponsored David Bowie’s concert, and asked fans to collaborate two of his hit songs for their next campaign; the winner would win a brand new Audi TT coupe. â€Å"The target for the contest [was] skewe[ed] to 20-something consumers, younger than Audi's traditional audie nce in their late 30s to early 50s† (Halliday, 16) As for BMW, their angle for targeting youth aged 15-30 years old was similarly clever.They sponsored young go-cart drivers by providing them with scholarships to race for BMW Formula USA professionally, not only helping build the winners careers, but have their new target audience identify with the drivers and therefore, the brand. In the past, luxury vehicles such as BMW and Audi were mostly marketed towards baby boomers, but marketers are starting to realize the market value of advertising to youth approaching an age when they start deciding what car they should identify with. This creates brand loyalty at an early age, that will hopefully generate sales for the companies later on.The above are all examples of how to secure brand loyalty among youth at an early age. Although the campaigns are ingenious marketing strategies, the repercussions may be serious. In the case of McDonald’s, there are some serious ethical iss ues centered around the fact that a restaurant that sells junk food is promoting itself as an alternative to a healthy lifestyle. Although they do offer â€Å"healthier† choices on their menu, their campaign during the Olympics featured the slogan â€Å"you don’t have to be an athlete to eat like one† featuring athletes like Patrick Chan eating a burger.These types of commercials tend to be misleading to young viewers to believe that athletes actually eat fast food. Even viewers that are aware McDonald’s is not a healthy choice might be more likely to purchase from the restaurant because of the constant advertising, and incentives such as official Olympic paraphernalia. The effect of the campaign was very successful, as McDonald’s generated a sales profit of 4. 8 percent worldwide higher than last February, with a predicted increased of 4 percent. In retrospect, luxury automobile makers advertising to youth may be a seemingly harmless alternative t o gaining future customers.But on closer inspection, the problem may lie deeper. By luxury models creating brand loyalty so early one, it gives the impression that any person can own an Audi or BMW, when in fact that is not the case. Many people will never be able to afford this type of vehicle, but by instilling a desire so early on, may cause some to live beyond their means, meaning going into debt to own an Audi, and have a false sense of accomplishment. On the other hand, a teen may desire these cars, and dedicate themselves to working hard so that one day they be able to afford one.There is no way to tell whether this will have a positive or negative effect of the consumer, as the campaign is only a start to the reinvention of two brands that have for many decades been deemed as appropriate for middle-aged adults. During the era of Old Hollywood, product placement was a small part of the movie making business, as corporate products were secondary to the script and story line. I n today’s conglomerate controlled society, advertisement becomes the main form of funding for a motion picture, thus in some cases controlling the whole integrity of the film.On television, certain shows are created around the product itself, and cleverly manipulated through repetition to instigate desire in the product. The prominence of this type of product placement is clearly visible in television and movie programming that is targeted at youth. An example is â€Å"America’s Next Top Model,† the corporate sponsor of the show is Cover Girl Cosmetics. The whole show is built around using the products, advertising them in the photo shoot campaigns, and again repeating the brand at the end during the elimination ceremony.The brand describes itself as youthful and fresh, the perfect brand for young girls. The models in the reality show all strive to win $100,000 contract with Cover Girl. Needless to say, this has been an incredibly well executed advertising campa ign, and it is endorsed by supermodel Tyra Banks, and is viewed by millions of young girls around the world. Last year Cover Girl’s revenue was US 79. 03 billion dollars. Even if only a smart per cent of young women buy the cosmetics because of the show, it is still a fantastic investment in advertising for the company.Many movies are following in the same trend by shamelessly centering their scripts around product placement, in some cases making it the focus of the entire movie. One extreme example in the satire comedy â€Å"Talladega Nights† starring Will Farrel. The film focuses around the advertisement of Nascar, Wonderbread, Old Spice, Perrier, Taco Bell, Kentucky Fried Chicken, and Applebees to name a few. The viewer is so overwhelmed by the amount of corporate sponsors, that they may fail to recognize that there is no true story line.This movie is meant for a young audience as it is filled with outrageously inappropriate and immature humor that ironically identi fies the fact that the movie is filled with product placement. This is a brilliant way to advertise numerous products because the movie does not deny the fact, which makes it almost acceptable to the audience because of the recognition of the fact. Shortly after the movie aired, Wonderbread started a new savvy campaign of their own, introducing a new whole wheat version of their bread that catered to children.There is no doubt that Wonderbread became the face of â€Å"Talladega Nights† and thus unforgettable. In the fight for youth audiences, companies are now spending millions of dollars on market research in the mission of finding out what is â€Å"trendy† and â€Å"cool. † In her article Niomi Klein identifies a different approach to researching the youth generation. â€Å"Cool Hunters: The legal stalkers of youth culture† (Klein, pg. 72) are used to investigate teenagers by large corporations into order to stay current within their advertising and pro ducts. Armed with their change agents and cool hunters, the superbrands become the perennial teenage followers, trailing the scent of cool wherever it led† (Klein, pg. 73) that brings reinvention to a whole new level. These marketers usually focus towards the ghettos of large cities, where subcultures start because of lack of money; these youth are forced to use their creativity to standout and build a self image against the status quo. Corporations such as Nike recognize trends in these communities, and use it towards the advent of a new campaign and line of clothing or shoes.The irony is that this trend is catered to suburban youth fabricated to look like the youth from the ghettos because â€Å"very often the most exciting outfits are from the poorest people. † (Klein, pg. 73) Wherever there is a new trend emerging, the superbrands will find some way to materialize it for their own profit. This creates a problem of originality as â€Å"no space has been left unbrand ed. † (Klein, 73) Youth may find it difficult to create an outstanding and alternative image for themselves that does not represent mass consumerism.There is also some ethical problems with this marketing trend as this could be seen as a new form of pirating ideas, and the compromising of privacy of the youth targeted in the ghettos. The trend of hip hop influence has spread to other companies such as Reebok, Tommy Hilfiger and even Levi’s as they use celebrity endorsements like 50 Cent, Puff Daddy and Jay-Z to further sell their reinvented brand images. In another effort to stand out and make a commercial unforgettable, some companies are going to extreme measures to create edgier content that abandons the use of musical inspired content, and uses shocking images in its place.One such company is Airwalk shoes which used body dismemberment and overflowing toilets as humor to create an â€Å"uncensored voice of the counterculture. † (Jensen, pg. 31) This campaign came into light after the success of dirty humor movies such as â€Å"There’s Something About Mary† and â€Å"Monty Python†. The first commercial hows an Airwalk consumer being chased by an angry motorist; and ends up losses some limbs in the process. After the ordeal is over, the loyal customer finds one of his dismemebered legs in order to get his Airwalk shoe back.The second commercial titled â€Å"Titanic† illustrated a young man sitting on the toilet which starts to overflow, and he does everything to keep his Airwalk shoes from getting wet. The approach of the outrageous was aimed to be more â€Å"viral†, by using the shocking images to gain more media placement among ESPN, MTV, and Much Music. The spokesperson for Airwalk was quoted saying â€Å"It won't be enough to just carpet-bomb consumers with your brand name [†¦ ] a brand better be compelling enough that consumers covet it. † (Jensen, pg. 1) The campaign was aimed towards a niche target audience of teenaged skateboarders that would appreciate the dirty humor, as they were thought to be as fearless and out-going as were the new 4 million dollar advertisements. Although they probably appealed to many young people, it most likely offended other viewers with the gut-wrenching content. This interesting approach could either work in favor of the company or against it; but by using such explicit humor may prove to be very limiting, as it may only appeal to a small audience, not generating as many sales.In the end, the campaign proved to be too extreme for MTV which asked the company to tone down the dismemberment approach. After reviewing just a few modes of advertisement towards youth, the question of how this effects them during their reflective years, leading into adulthood. In a review of cognitive studies done on youth ages 11-16 years old â€Å"had still not acquired an understanding of persuasive intent on a par with adult levels† (Nairn & Fine , pg. 449-450) Thus these children were not able to identify clearly that companies were advertising to them in order to sell a product.This makes it very dangerous because teenagers may start forming habits of consumption before they are able to identify them completely leading to the onset of the mass consumerism attitude. Children around the aged of 12 â€Å"do not show the expected increase in resistance to advertising† (Nairn & Fine, pg. 450), making them an easy target for brand loyalty and preference for corporations. Consequently, a child shown a movie clip introducing a brand would be more likely to choose that brand after seeing it; this was concluded by a study done by Auty and Lewis in the Psychology of Marketing.In light of this information, the ethical issues surrounding advertising to children and youth should be taken under great consideration. By possibly limiting the amount of commercials during youth programming would have a positive effect of limiting the effects of mass consumer culture. But in contrast, much of the programming aired for youth is sponsored by large corporations, and if commercials are cut down, so is the funding. Not only may advertising effect the future consumer practices of youth, but it also may effect their morals and values.Seeing crude material such as the Airwalk commercials may have some influence in their tolerance for such humor, and may make it acceptable in their eyes. Images of sexually explicit content may also have the same repercussions towards behavior as well as self image. In shows like â€Å"America’s Next Top Model†, the girls are portrayed as perfect because they are thin; youth may aspire to such ideals which may cause a negative self image towards themselves and others. Advertising is a powerful tool for many corporations, and they will constantly looking for new and exciting ways to capture the attention of youth.There numerous methods that make advertising almost inescapable. Every area of the environment becomes a commodity as advertising can be found on the floors and ceilings of buses, internet sites, and even in washrooms stalls. But what the youth of today have is more information at their disposal that they can use to combat large corporations, and be able to identify what these companies are doing. They can use this information to generate their own income by using sites like YouTube, or use what they know against the corporations to ban advertising to young children.